Sales, Communication and Public Relations

SOULEYE PATISSOU

Head of the Sales, Communication and Public Relations Unit

Sales, Communication and Public Relations Unit

The Sales, Communication and Public Relations Unit plays a key role in promoting and disseminating the activities, products, and results of the PIFMAS project. Our mission is to design and implement effective marketing and communication strategies to reach our various target audiences and support the project's objectives.

Placed under the authority of a Unit Head, the Sales, Communication and Public Relations Unit is responsible for:

• - Defining marketing and communication strategies;
• - Conducting marketing studies to identify market niches and youth insertion opportunities;
• - Promoting the project's activities, products, and results to various target audiences;
• - Managing internal, external, and web communication for the project;
• - Developing the project's public relations;
• - Monitoring information related to the sports equipment manufacturing sector.

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